Thursday, March 13, 2008

Bollywood

Bollywood is the informal term popularly used for Mumbai-based Hindi-language film industry in India. Bollywood is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the Indian film industry. Bollywood is one of the largest film producers in the world, with over 800 films produced a year. Bollywood is commonly referred to as Hindi cinema, even though Hindustani, understood as the colloquial base common to both Hindi and Urdu, might be more accurate. The use of poetic Urdu words is fairly common. There has been a growing presence of Indian English in dialogue and songs as well. It is not uncommon to see films that feature dialogue with English words and phrases, even whole sentences. There are even a growing number of films made entirely in English. Bollywood films are mostly musicals and are expected to contain catchy music in the form of song-and-dance numbers woven into the script. Indian audiences expect full value for their money, with a good entertainer generally referred to as paisa vasool, meaning “money’s worth”. Songs and dances, love triangles, comedy and dare-devil thrills — all are mixed up in a three-hour-long extravaganza with an intermission. Such movies are called masala films, after the Hindustani word for a spice mixture.

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